Anna Marie Jarvis (May 1, 1864 – November 24, 1948) was the founder of the Mother's Day holiday in the United States. Her mother had frequently expressed a desire for the establishment of such a holiday, and after her mother's death, Jarvis led the movement for the commemoration. However, as the years passed, Jarvis grew disenchanted with the growing commercialization of the observation (she herself did not profit from the day) and even attempted to have Mother's Day rescinded. She died in a sanitarium, her medical bills paid by people in the floral and greeting card industries.
On May 10, 1908, three years after her mother's death, Jarvis held a memorial ceremony to honor her mother and all mothers at Andrews Methodist Episcopal Church, today the International Mother's Day, in Grafton, West Virginia, marking the first official observance of Mother's Day. The International Mother's Day Shrine has been a designated National Historic Landmark since October 5, 1992.
Although Jarvis did not attend this service, she sent a telegram that described the significance of the day as well as five hundred white carnations for all who attended the service. As she spoke in Philadelphia at the Wanamaker's Store Auditorium, she moved her audience with the power of her speech.